This site is meant to provide value to three specific types of people:
1. “Healthy health-nuts”. I do not provide guidance to anyone managing a sickness of any kind. Doctors are trained to treat disease, and I’m not anyone’s doctor. Rather, my target audience doesn’t read this site to treat any condition of poor health. My target readers are not “sick”, but are frustrated by how hard it is to find reliable nutrition guidance beyond “balance, moderation, and variety”. They’re willing to spend time, money, and/or energy to prevent disease or to optimize their health in a specific area (e.g. longevity, learning, or inflammation). However, they don’t have time to read research for themselves.
2. “Self-improvers”. You’re in this group if you seek new habits and techniques to increase your overall effectiveness. This group relentlessly questions assumptions–both their own and any that are commonly-held. These are the folks with fine-tuned morning routines, a Kindle full of non-fiction, and a cup full of yerba maté.
3. “People managers”. I don’t just mean typical managers in a business with employees reporting to them. This group includes anyone given responsibility to deliver results by directing the work of specific people. “Results” includes supporting the organization’s objectives and the development of those people, who are known as the manager’s “direct reports”. Thus, managers fitting this definition are found in non-profits, government, schools, and many other settings beyond what we normally consider “business”. Furthermore, much of what makes a manager effective translates into other aspects of human achievement (e.g. coaching sports, teaching, parenting, even being managed). That’s why I consider people management to be the most valuable skill set to develop.